As a tech founder, capturing the attention of your target requires having more than just innovative products or services. You have the power to attract and educate customers, positioning yourself as a thought leader and driving customer engagement with an effective content marketing strategy. By focusing on content ideas for tech companies that resonates with your target audience, you can stand out, build trust, and grow your business.
One of the best ways to drive traffic to your business is by writing content that your customers want to read. This is done through content marketing, which involves creating and distributing valuable content to drive awareness, boost sales, and scale your business.
At Valdoraer, a tech marketing agency, we help our clients stand out and grow their revenue through branding and marketing. We can create a brand and content strategy that helps your tech brand reach the right audience & convert them into paying customers. Learn about our marketing services here.
Here are 9 engaging content ideas for tech companies that your customers will love:
1. Deep Dives into Emerging Technologies
Your customers may be wondering how AI is changing healthcare, or how blockchain is revolutionizing finance. Stay ahead of the competition by exploring emerging technologies like AI, blockchain, IoT, and AR/VR in detail, as well as their real-world applications, challenges, and the opportunities they present.
For instance, you might explore the future of AI in healthcare by delving into generative AI and predictive analytics. Example: “The Future of AI in Healthcare: A Deep Dive into Generative AI and Predictive Analytics”
2. Interactive Content, such as Quizzes and Polls
This is one of the best content ideas for tech companies that enables you engage with your audience and gather valuable insights. Create interactive content that encourages participation and feedback. Then, gather valuable insights about your audience’s interests and preferences; to tailor your brand to align with their interests. This fosters a sense of community and connection among your audience. Example: “Which Tech Founder Personality Type Are You?”
3. Interviews with Industry Experts
What better way to learn something new than directly from an expert? Feature thought leaders in your field to discuss the latest trends, challenges, and opportunities. Share their practical advice and tips to your audience to navigate the ever-evolving tech landscape. This also helps you boost your credibility and reach a new audience. Example: “Interview with [Expert Name]: The Future of Cybersecurity in a Remote Work Era”
4. How-To Guides for Tech Tools and Platforms
How-to guides are mostly used as educational content to engage users with the most up-to-date information, while promoting a product or service. They are often as detailed as possible, and include step-by-step instructions and relevant graphics to help readers.
Create clear and concise tutorials on how to use a particular tech tool or platform. Address common challenges that users may encounter, and offer helpful tips and tricks to optimize the use of these tools and platforms. Example: “A Step-by-Step Guide to Building a Scalable Cloud Infrastructure on [Platform Name]”
5. Behind-the-Scenes
Nothing humanizes a brand more than behind-the-scenes footage, giving your audience a glimpse into your company’s values, mission, and team dynamics. Connect with your audience on a personal level by showcasing stories about your team, and what makes your company different. Example: “A Day in the Life of a Tech Founder at [Company Name]”
6. Curated Lists of Tech Resources
Curated lists ensure you are doing the right things to stay on track with your business goals, as they offer your audience a step-by-step plan of action. As a tech brand, create a list of recommended books, articles, podcasts, or online courses to educate your customers.
Explain why these resources are valuable and how they can benefit your audience. You can also offer personalized recommendations based on their specific interests or needs. This positions you as a trusted resource for your audience. Example: “The Top 10 Productivity Tools for [Audience].”
7. Opinion Pieces on Industry Trends
Your opinion are yours, they could be controversial or not, but in the end, positions you as a thought leader. Seek to share your unique perspective on current trends and challenges in the tech industry. Don’t just share, also provide an analysis and offer potential solutions or strategies for addressing these issues. Example: “The Ethical Implications of AI in Recruitment: A Founder’s Perspective”
As a tech brand, your business’s success also depends on your content and what you say to your customers. While producing content ideas for tech companies might look easy, the hardest part is getting results with your content.
The best part is, you don’t need to go through all that trial and error creating content that resonates with your customers in the tech industry. All you need is to know your brand voice, personality, and brand strategy to ensure your content resonates with your customers.
To achieve this, you should consider working with a strategic expert who will ensure your new tech brand stands out from the competition & attract customers. Ready to start? Reach out to us today.
